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PHOTOGRAPHYService Overview
Business Challenge:

BEST Cloud is part of the BEST Group and is responsible for taking a multi-disciplinary and multi-continent group of companies and providing a consistent branding across the Group the design brief was that the branding should be distinctive for each business, but had a Group consistency.
BEST Cloud Solution:

BEST Cloud provided iconography for each business that was reflective of the history of the business and was consistent with the industries the business faced. The solution was a coordinated livery between the businesses with logos that were reflective of the history of the individual business but were related when viewed as a Group.
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