BEST Cloud is part of the BEST Group
and is responsible for taking a multi-disciplinary and multi-continent group of companies
and providing a consistent branding across the Group the design brief was that the
branding should be distinctive for each business, but had a Group consistency.
BEST Cloud Solution:
BEST Cloud provided iconography for each
business that was reflective of the history of the business and was consistent with the
industries the business faced. The solution was a coordinated livery between the
businesses with logos that were reflective of the history of the individual business
but were related when viewed as a Group.